The 5 W’s of Direct Mail Marketing Success

Putting the material directly into the hands of your clients is a form easily measured and successful marketing. But before you can get the desired results, a lot of work to do. Businesses looking to launch a direct mail marketing campaign on their own may find the cost and the workload can quickly accumulate.  


Not everyone can be a skilled designer, artist or Photoshop whizzes. When you choose a company with full service facilities, highly trained and experienced design team will work with you to bring your marketing vision to life. You can check out best direct mail services for getting more knowledge about direct mailing services.


Print hundreds or thousands of leaflets over high quality paper with a premium color ink can consume time and cost. Add cutting, folding or envelope stuffing that you may need and you (and your colleagues) are in for some long hours and the possibility of amateur results. With a full-service company, you can leave all the busy work to the professionals.  


If you provide your own customer list, they can optimize it to cut mailing errors such as the wrong address and moved. Also, because most of the full service mailing facilities also receive discounts for bulk mailing, you will have more money left in your pocket. Is your material is large or small, they will meet all the USPS standards when shipping them to the post office.

Postcard Marketing in the Technology

As the world becomes more and more focused on technology and the Internet, most forms of advertising has become centered on email and internet advertising campaigns. Despite the growth of the Web 2.0 era, there is still value in traditional marketing. Some of the longest established form of marketing that send mailers and creates postcards. Although email is easier, people appreciate direct contact.

When performing a postcard campaign, it is important to start the project with proper research and planning. Because it is more expensive to make a postcard, you have to determine what would be the purpose of the campaign so that no dollar is wasted. You can browse this site for getting more knowledge about postcard mail marketing.

Image Source: Google

Once you set a goal you want to achieve, you must then decide on the target audience. If the goal is to advertise your business to potential customers, you might want to buy a list of leads or collect leads past you have collected.

After you decide who gets the postcard and why you can begin to design the postcard itself. Keeping the design simple, and look for creative ways to create multi-functional postcards. Lastly, you will want to develop some sort of tracking mechanism so you can measure the success of your postcard campaign and then make changes to improve the success rate. If each step is approached with the right thinking and creativity, you may be running a postcard campaign that was very successful.

Explore More About Direct Mail Marketing

Direct mail advertising (or marketing direct mail) is, in essence, "junk" mail one receives in their mailboxes. We all have received direct mail, no matter where we live and no matter what the product or service advertised possible. Direct marketing can come in the form of newspaper inserts, brochures, envelopes full of coupons local or individual solicitation addressed to individual consumers.

Direct mail advertising is call to action can be implemented using special discounts, free offers or other type of agreement that can be redeemed when they buy products or services from that business.

For example, a piece of effective direct mail advertising for a local pizza shop might have a coupon to buy one pizza, get one free promotion. This encourages the recipient to pick this pizza shop for their next purchase, especially if they require large quantities of pizza.

Image Source: Google

If you think about it, people will often try a new business that they otherwise would not only because they have a coupon. Direct mail advertising is a great way for new small businesses to get a foothold in the local market. Sending marketing material to mold a special offer, discount or free to a wide audience, the local is the perfect way to attract new business and claim your stake in the region.

direct marketing can also be used for marketing purposes deeper. Several pieces of mail may require consumers to contact the company directly and share their addresses, email addresses and / or phone number. This means that the leads for your business.

This lead is a list of people who have shown interest in the product and are more likely to make a purchase in the future. These contacts can be targeted by more individualized marketing in an effort to secure their business.