The 5 W’s of Direct Mail Marketing Success

Putting the material directly into the hands of your clients is a form easily measured and successful marketing. But before you can get the desired results, a lot of work to do. Businesses looking to launch a direct mail marketing campaign on their own may find the cost and the workload can quickly accumulate.  

Plan

Not everyone can be a skilled designer, artist or Photoshop whizzes. When you choose a company with full service facilities, highly trained and experienced design team will work with you to bring your marketing vision to life. You can check out best direct mail services for getting more knowledge about direct mailing services.

Print

Print hundreds or thousands of leaflets over high quality paper with a premium color ink can consume time and cost. Add cutting, folding or envelope stuffing that you may need and you (and your colleagues) are in for some long hours and the possibility of amateur results. With a full-service company, you can leave all the busy work to the professionals.  

Mailing

If you provide your own customer list, they can optimize it to cut mailing errors such as the wrong address and moved. Also, because most of the full service mailing facilities also receive discounts for bulk mailing, you will have more money left in your pocket. Is your material is large or small, they will meet all the USPS standards when shipping them to the post office.