Inbound advertising is the practice of attracting prospects until they ready to purchase. The idea is to proceed through the purchaser's journey with educational content.
Were they aware they have an issue, do they require help to evaluate choices, or are they ready to buy? There needs to be tools, content, and sales strategies at each stage. To know more about inbound marketing visit https://www.emediacreative.com.au/inbound-marketing-agency.
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By the time someone calls, 60 percent of the decision-making process is already made. The humble old sales rep no longer retains the power as far as information goes. Consumers now have access to everything they need to produce a decision on the internet and they currently wield the power.
Inbound marketing is the process of bringing prospects before they ready to buy. The concept is to proceed through the buyer's travel with educational content. Were they aware they have a problem, do they want help to evaluate options, or are they willing to buy? There needs to be content, tools, and sales strategies at each stage.
Inbound Marketing is different from Outbound Marketing since it is not interruptive, it isn't noisy and it intends to add value and instruct whilst the prospect goes from growing a stranger to hopefully a changed customer.