The medium used to advertise in 2010 is rapidly changing. Radio, telephone books television, printed advertisements are disappearing. If people need to search for something that requires information, they turn to the Internet. Of course, we all are aware the fact that Google is the most popular search engine. Given this, it is now essential for local businesses to be at the top of the list in their local search terms in order to get any type of significant targeted online traffic.
If you are a plumber and own a firm located in Vancouver, WA, then you must be on the first page on Google for the search term "plumbing Vancouver WA" when people search for it. To achieve this, you must have on-page and off-page Search Engine Optimization. You can hire local SEO experts via https://www.confluencelocalmarketing.com/local-seo to achieve effective marketing strategies for your website.
As far as on-page SEO goes your website needs to be coded correctly with the proper CSS, your URLs need to be properly titled and optimized, you need to have at least 150 to 350 words of keyword-rich content on every landing page, your H1 and H2 tags need to be adjusted for your desired keyword as well as secondary keywords, you need to have images, and your linking structures needs to be structured in a way where the "PR juice" all flows to your homepage but is also passed on to your subpages based on how important they are.
Sounds like a lot. That is just your on-page SEO optimization. What I just mentioned takes a lot of work and that is just on your actual website. Once you have completed this you are only halfway done. Unless your site is exceptionally strong or powered/sponsored by another powerhouse website, you will have to do some off-page search engine optimization. This mainly includes getting targeted backlinks.